In the world of Printed Labels, trends are constantly changing. So if you want your product to stand out in 2020, you’re going to need some superb labels designed to exceed expectations and inspire purchases. You need the help of the label printing experts, PeterLynn4Labels.
6 Label Design Trends You Need To Know
You don’t need to reinvent the wheel to create an awesome label design; often the simple basics can be the most effective. After all consider the following; the customers of today lead fast-paced lives and as such they don’t have time to carefully examine every label of every product they are considering purchasing. As such, you cannot rely on the fine print to persuade a customer to purchase your products. You need to quickly, and effectively present a clear and concise reason why they should purchase
your product instead of your competitors, and the key to that is simplicity in design.
- Embrace Your Creativity
A great way for your product to stand out is to include custom art or custom lettering.
However, you need to be careful not to stray too far away from the current trends and styles for label design; after all you want your label to swiftly and accurately describe your product. A great example of this is custom lettering because this technique is quite popular at the moment, so it’s a great way to ensure your product looks unique, whilst still fitting in with the current trends and looking like it belongs on the shelf, enticing customers to purchase it and take it home with them.
For example, you could make use of hand-lettering in your product’s label. The imperfections naturally occurring in hand-drawn elements of your logo will create an enticing and reassuringly human-touch to your digital logo design.
- Clever Colours & Patterns
Colour is a powerful tool, so it’s important to use it wisely. You could use vibrant colours to attract attention, or even communicate a message. For example, if you’re creating printed labels for a range of soft drinks, you could use the colour purple to indicate grape flavour and the colour red to indicate strawberry flavour.
Another powerful tool at your disposal is the use of patterns. Similarly to the use of colour, this can be a great way to attract attention; however instead of enabling customers to differentiate between your products, such as the different flavours of soft drinks, you could use the same pattern between different labels to provide commonality. So, using the soft drinks example, the red and the purple labels would indicate flavour, however the use of the same pattern will help shoppers to indentify that both are soft drinks from your brand.
You know the reasons why your product is superior to others on the market, so how can you help to present this clear message to your customers? Label design is a superb opportunity to take your customer on a journey and tell them a story. For example, you could use booklet label technology to share your origin story and why your product is so important to you. This could lead to customers growing a personal connection to your product, inspiring not only one purchase, but many other repeat purchases later down the line.
- Artistic Expression
Your label design and artwork is more than just an opportunity to quickly send a message to your customers, it’s your chance to artistically community as a business, so treat label design as the art form that it truly is. For example, look to the beer bottle label artwork on Trooper Ale, a beer developed by Robinsons Brewery with help from Bruce Dickinson, lead vocalist of the world famous British band Iron Maiden, from which this award-winning premium British beer takes its name. The logo contains the band’s mascot Eddie on their label design, showing the association with the band, and making it stand out immediately for fans of the band to see. If you would like to learn more about creating eye-catching printed labels with a particular focus on beer labels, we highly recommend you visit our blog and read about the art of designing craft beer labels .
- Environmental Responsibility
In our 21st century society, our responsibilities to the environment are well known. After all who can forget when Greta Thunberg spoke at the United Nations, “The eyes of all future generations are upon you. And if you choose to fail us, I say – we will never forgive you.” Or earlier in 2019 when US Congress woman Alexandria Ocasio-Cortez was speaking at MLK Now in New York City, “the world will end in 12 years if we don’t address climate change”.
So it’s very important that you look to environmentally responsible and eco-friendly methods of label design and label production. After all, with more and more people seeking to lower their impact on the planet, environment friendliness is a very powerful marketing tool in its own right; many customers will go out of their way to purchase products which are more environmentally friendly than competitors.
Here at Peterlynn4Labels we take our commitment to the environment very seriously. We achieved an accreditation for recycling all our label waste material using the Prismm Environmental waste management scheme and we have also achieved both ISO9001 and ISO14001 approval.
Learn More About Printed Labels From The Label Printing Experts At PeterLynn4Labels
If you would like to learn more information about label printing or label design, we recommend that you visit the PeterLynn4Labels blog. For example, you could learn about the many harsh environments that printed labels can be specialised for, such as cryogenic storage by reading our blog about labelling in the healthcare, biomedical, laboratory, and scientific world .
Want To Make An Enquiry?
To request a quote, simply complete the form below and submit your details. However, if you have any questions or if you would like to discuss your project with us, give us a call on 01536 400344. Our lines are open Monday to Friday, 8:30 am to 4:30 pm.